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Dwayne “The Rock” Johnson has many loves. Many jobs. His path from big time college football player to pro wrestling to becoming one of the world’s most coveted movie stars is well-documented, but one of these passions and projects might stand out above all. Because it’s one that comes from the heart.

His own family.

From the social post:

*A portion of ALL proceeds from this new product will go directly to programs that aid US troops first responders and their families as part of our #UAFreedom initiative.

Aside from this line and site-wide Under Armour offers military and first responders a year-round discount. To access it, click here.