Since 1999, the United States has observed National Military Appreciation Month. During May, there are six days designated to honor the current and former members of the U.S. Armed Forces, including those who have died in the pursuit of freedom.  As a way of thanking military families, as well as current and former members of the military, many retailers have created special discounts in honor of Military Appreciation Month.

Visit to find out which companies are offering discounts. We also have pulled together a list of retailers who are offering additional discounts to current and former service members and their families along with heartfelt gratitude for all they do for the United States:

Under Armour: From May 20 – 28, Under Armour is increasing its UA Freedom military discount from 10% to 15%. Military customers can apply this discount online after they verify their military status with Troop ID.

YETI: Coolers and other YETI items are offered at a 30% discount through May 27. Click the red Troop ID button to verify your military status and claim this awesome discount.

FanaticsGet licensed merchandise from your favorite team for less using the Fanatics 20% discount through May 27. Military members, veterans, and their immediate family members can use this discount once they verify their military status with

Ford: Through July 8, Ford is honoring active military personnel, retirees and veterans with a $750 cash bonus on purchase of a vehicle. Claim this offer when you verify your military status at the Ford Salutes Those Who Serve website.

Lenovo: All military customers (including active military, reservists, veterans and immediate family members) get 7% off any Lenovo product any time. Click on “Military/Student” to reveal the verify with button in the shopping cart, and then verify your status and generate a promo code.

WileyX: Veteran-founded Wiley X is offering a 40% discount on select products from May 20-27. The company’s protective glasses meet several safety standards, including ANSI Z87.1 for optical clarity and high velocity/high mass impact.

Born Primitive: Athlete-driven, patriot-inspired apparel brand that’s owned & operated by an active-duty military family. Born Primitive is offering a 30% discount from May 20-27.

Reebok: All military customers can take advantage of the Reebok Heroes 30% discount through May 27.

Swanson Health: Save 25% on Swanson Health products and 15% off everything else from May 20-27. Also take advantage of free shipping on orders more than $50. Just click the “Verify with” button to verify your military status at checkout.

Perfectly Posh: Take advantage of Perfectly Posh’s 20% discount on naturally based pampering products manufactured in the USA through May 27.

Ray-Ban: Military members can take advantage of 20% classic Ray-Ban shades through May 27. Verify your military affiliation by clicking the red Troop ID button at checkout to apply these savings to your cart.

Leesa: In addition to its 15% military discount, Leesa is offering two free pillows ($150) value through June 3. Leesa mattresses ship in a box to your door, with free shipping and returns.

Hotwire: All members of the military community can get 10% off any Hot Rate hotel through May 27. Just click the Troop ID button to prove your eligibility and shop Hotwire’s ridiculously low rates on flights, hotels, packages, car rentals, cruises, activities and more.