It was a 90 degree day in Kentucky when one man in a Halloween mask stormed into a Pike Country Walmart. Upon infiltrating the store, the man stripped naked and yelled “I am on fire!” before heading to the dairy section, extracting a gallon of milk and emptying the entire carton over his head.

The incident was uploaded to Youtube and (thankfully) censored. Behold:

After taking a milky shower, the streaker ran out of the store and into a getaway car.

The Pike Country sheriff has suggested that this was a prank, because “Why? Why else would they want to do it?”

Maybe it really was a ploy to grab attention, or perhaps it was a desperate cry for help from a man too hot to function. We may never know.

The two men involved in this prank/self-cooling operation were arrested on Saturday.