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More than 50 years ago, then-sitting POTUS Lyndon Baines Johnson signed an executive order decreeing that the location of Waterloo, New York be officially recognized as the official birthplace of Memorial Day, a hundred years prior. Now, it didn’t change the country. It wasn’t a sweeping bit of “BREAKING NEWS!!” that made Americans stop what they were doing when they heard — if they heard it.

But it was a tip of the cap. It was something, a gesture of respect and appreciation for what Memorial Day truly is all about.

It’s a lot like what these (following) brands are doing — increasing their year-round military discount for this special time of the year.

MLB.tv: 50% off for verified military members (from 5/26/17 to 5/29/17)

Dell: 15% off for verified military members (from 5/24/17 to 6/1/17)

Caesars Entertainment: 30% off for verified military members (from 5/26/17 to 5/29/17)

Ray-Ban: 20% off for verified military members (from 5/1/17 to 5/31/17)

Under Armour: 15% off for verified military members (from 5/23/17 to 5/30/17)

Body by Kayla: 40% off all physical products (from 5/24/17 to 5/31/17)

Unique Vintage: 20% sitewide from 5/26/17 to 5/30/17 (in addition to their usual 10% military discount)

Tommie Copper: Portion of every sale will go to NO BARRIERS WARRIORS

Saucony: Recently added year-round 10% off discount for verified military members

 

Click here to check out additional military discounts