“Black Friday is a really big sales day — we saw it as an opportunity to really use that momentum to give back to members of our community that are very special to us,” said Tom Montgomery, one of the founders of the California-based clothing company, Chubbies Shorts.

The fun fashion retailer donated ten percent of their total sales for the day to the Special Operations Warrior Foundation (SOWF), and also produced the following simple, gracious Facebook video thanking veterans and service members, below. In addition, they donated a buck for every download of their app on the grand shopping holiday that always directly follows Thanksgiving.

The SOWF provides college scholarships, educational counseling to the surviving children of fallen Special Operations personnel. To the kids of severely wounded soldiers and operators, they offer essential financial assistance.

 

Chubbies Shorts offers a year-round military discount, to verified members of the community. To check it out, click here.