Whoever said ‘There’s no such thing as bad publicity’ never saw their company’s logo plastered on a truck driven by ISIS militants.

Red-blooded Texan and plumber Mark Oberholtzer was shocked when he found out his old black 2005 Ford F-250 was converted into an anti-aircraft vehicle for ISIS. Now Oberholtzer is suing for $1 million in damages after a viral photo of his truck in the Middle East ruined his career.

An image of a truck carrying heavily armed terrorists went viral on Twitter in December 2014. On the side of the truck, the “Mark-1 Plumbing” logo belonging to Oberholtzer’s business was in full display. Oberholtzer had sold the old pickup truck to AutoNation Ford Gulf Freeway in 2013, so he was understandably aghast when he found out it was transporting terrorists on the other side of the world.

According to the lawsuit, the truck was sold at a Dallas auction, then shipped to Turkey. How exactly it ended up in Syria with ISIS behind the wheel is a mystery, but Oberholtzer does know how his decal remained attached to the side of the car.

He traded in his Ford pickup to AutoNation Ford Gulf Freeway in October 2013 for a newer model, and as he waited for the deal to close he started peeling the “Mark-1 Plumbing” stickers off the truck, he says in a Wednesday lawsuit in Harris County Court.

A salesman told him to stop, because it “would blemish the vehicle paint” and “the dealership had something better for removal,” Oberholtzer says in the complaint.

The fallout for Oberholtzer’s business and lifestyle was severe. He started to receive angry phone calls from people who believed his company supported ISIS and rapidly lost his customer base. The deluge of phone calls and death threats eventually caused Oberholtzer and his family to flee their home. To this day, the family still receives threats from people who believe Mark-1 Plumbing funds ISIS.

Had the dealership been more careful about removing the decal or allowing Oberholtzer to remove it, it would have spared the plumber and his family from constant harassment and career ruin.

“Someone told me today, the Internet has no eraser,” he said. “This is what I’m being known for rather than being in business for 32 years.”