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If you’re running for office, paying for a good, effective commercial can be a huge shot in the arm. An ad that, more or less, speaks to voters and persuades them to sprint to the polls come November and check off your name — thus getting you elected.

Of course, you don’t want to confuse viewers with the messaging in said spot. You want to make it clear, powerful and punchy: leave little doubt in the minds of those watching it that YOU and YOU alone are the right person for the job.

Okay. So former United States Navy SEAL Eric Greitens took all this into account and produced (and ran) the following commercial. Its intent is to help make him become the next governor of Missouri.

That’s a lot of bullets. But will it turn into a lot of votes? Guess we’ll see in the coming months.

For a little more on Greitens impressive academic/military background, here’s a summary via Wikipedia:

Greitens attended Naval Officer Candidate School in January 2001, after graduating from Oxford. He began Basic Underwater Demolition/SEAL (BUD/S) and graduated with Class 237 in Coronado, California, in February 2002. Greitens is currently a lieutenant commander in the United States Navy Reserve, and he was deployed four times to Iraq, Afghanistan, the Horn of Africa, and Southeast Asia. He served as the commander of a joint special operations task unit, commander of a Mark V Special Operations Craft detachment, and as commander of an al Qaeda targeting cell. His personal military awards include the Combat Action Ribbon, Joint Service Achievement Medal, the Navy Commendation Medal, the Military Outstanding Volunteer Service Medal, the Navy Achievement Medal, the Joint Service Commendation Medal, the Purple Heart, and the Bronze Star.

Quite the resume. He also worked for George W. Bush as a White House Fellow in 2005, and worked extensively with the aftermath of Hurricane Katrina.