According to Barbara O’Brien of The Buffalo News and United States Marine Staff Sergeant Victor A. Rodriguez, an inspector-instructor training chief at Charlie Company, 1st Battalion, 25th Marines, it takes about a two hours to buy nearly a $100,000 worth of toys at a toy story.

The service member would know, because he recently partook in a massive drive that purchased thousands upon thousands of toys in the Buffalo area that will eventually be handed out to needy children over the upcoming holiday season.

“A lot of smiles on Christmas day,” he said.

The effort is part of a wide-ranging Western New York Holiday Partnership, which involves over 20 organizations dedicated to helping families during the most festive time of the year.

“It’s for the kids, it’s all about the kids having as many smiles as we can make for Christmas,” said Rodriguez.

Here’s how the Marines pulled it off logistically, via The Buffalo News:

While he stayed inside by the cash register, buying the toys in $5,000 bundles, Cpls. Hermelindo Guevara of Brooklyn and Thomas Will of the Town of Tonawanda, and Lance Cpl. Jonathan Morrison of Brooklyn loaded the boxes on pallets behind the store. The toys filled a 24-foot long Buffalo News truck. The truck drove to a warehouse in the Town of Tonawanda donated by Benderson Development for the storage of the Christmas toys. There they will be separated  for distribution.

Cash donations can be made by clicking this link. The organizers of the cause ask that they be given by December 9 “to make sure they get into the hands of a child in need.”